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Throughout my academic journey, I consistently strived to maintain a strong academic record, achieving a GPA of 3.4/4.0 and earning various scholarships. Additionally, I acquired specific knowledge and skills related to the field of Marketing, encompassing strategic planning, analyzing social media communication strategies to optimize outreach to target customers, brand development, SEO website optimization, and market and product analysis.

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I actively participated in the 'ADAPT THE NEW ERE' competition organized by the Open Marketing Club (an academic competition focusing on Marketing) and was part of the team that won the most impressive award. This experience provided me with valuable insights and deepened my understanding of the Marketing field. This competition allowed me to gain fresh perspectives, greatly assisting me in my journey.

Scientific research 

In addition, I have taken the initiative to engage in academic research to delve deeper into the academic knowledge of Marketing within the retail sector in the Vietnamese market.

My research, conducted from May 2022 to May 2023, focuses on the topic of "Customer experience in augmented reality application in retail." The aim is to understand the impact of AR applications on customer experiences in the fashion and beauty retail industry in Vietnam. Through this research, I intend to propose practical solutions to businesses to enhance customer experiences.

Participation in research has enabled me to acquire and accumulate specialized knowledge in the field of Marketing:

  • Development of research skills: I have honed my skills in information retrieval, comprehension, and data organization.

  • Profound understanding of the subject matter: This research has provided me with an in-depth understanding of AR in the fashion and beauty industry, allowing me to engage with experts in this field.

  • Creating value for the community: Research contributes to addressing issues faced by businesses in the Vietnamese market.

  • Building analytical and reasoning abilities: Engaging in research has equipped me with essential skills for information analysis, hypothesis formulation, and data-driven reasoning, which are pivotal in the decision-making process.

Overall, my involvement in this research has been a valuable learning experience and has enriched my knowledge in the field of Marketing.

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